I have been doing facebook ads since 2014 and some of my promotions require the audience to be redirected to an external website by clicking a link on my facebook ads. That kind of promotion to send traffic to your website is actually good, however, after your interested audience clicks the link, you are actually going blind after that because there will be no more way for facebook to analyze the visitors’ activities, unless you put a facebook pixel on that site so that facebook can capture the visitor’s activities and log it in the pixel data. For a lot of facebook marketers like me, this is really important because we need the pixel data to create custom audiences and at the same time, expand these by creating “lookalike” audiences so that you can extend your reach to even more audiences with the same “behavior” as your custom audiences.
Before, what I do is I manually insert the facebook pixel on my websites to gather pixel events which is really not that hard to do, but things become more complicated and time consuming when you require the pixel to gather other data aside from the basic PageView event because there will be times when you need to capture specific events such as audiences who only signed up to your newsletter, which is also called a “Lead” event, or you want to capture audiences who visits a post with a certain category, which can also be referred as a “ViewContent” event. There are also other crucial pixel events that you need to capture especially if you have an ecommerce website like the “AddtoCart” event, which happens when your store visitor adds something to her cart, and most importantly, the “Purchase” event, which happens when the visitor actually buys something from your store. Things like that would require you to master how to manipulate and integrate the facebook pixel to your site, but I am a tad lazy and I really don’t have much time for these things, but fortunately, there is a WordPress plugin that does that effortlessly and is actually doing a really great job – and that plugin is the PixelYourSite plugin.
PixelYoursite plugin has two versions, the free and the paid (Pro). I just use the free version of the plugin on this blog before, but since I already have the pro version, why not use it in this blog as well, although the free version for me is already powerful enough, thanks to the GeneralEvent custom pixel event that comes with it. Anyway, just to add more, the free version would actually suffice my requirements, especially when you are just blogging around because you can already configure the facebook pixel to capture audiences based on your post categories, so for example if you have a general niche blog about dogs, and you have a post that would target audiences interested in a specific dog breed such as Labradors, then just create a post category on your blog and name it “Labradors”, then after that, the next thing that you would want to do is to set up in Facebook Audience dashboard to create a custom audience based on the GeneralEvent pixel where the category_name contains the word “Labrador”, so with this syntax, if you have many posts about Labradors, all your visitors who read your post about Labradors will be added to your custom audience about Labradors.
The paid version on the other hand is more specifically tailor-made for e-commerce. I bought the Pro version of the plugin because I will be running a general niche e-commerce store – the store that is going to be featured on my dropshipping journey. Anyway, what I really like the most about the paid version of PixelYourSite plugin is that the important data-capturing features of the facebook pixel are unlocked in woocommerce such as creating custom audiences based on product categories and tags, which is actually not available on the free version. I actually need this feature since my store has many categories that are unrelated to each other, and the only way to sort my store audiences per niche is to create several category-based custom audiences, and I can only do it with the help of the pro version of this plugin. In addition to that, with the pro version, you can also create tag-based custom audiences so in case you have visitors that are interested in any sort of necklace for example, you can add a product tag on your necklace products with “necklace”, so whether your product is a dog necklace or a cat necklace or any other kinds of necklaces, you will be able to capture audiences who are generally interested in any sorts of necklace via the product tags.
The PixelYourSite Pro version is actually packed with other several powerful features such as creating audiences based on dynamic events, but I still haven’t used it since I am still learning at this point, plus the fact that I am primarily more interested with the “category and tag” based audience-capturing features of the plugin at the moment, but who knows, maybe in a few days I would tinker with the other features as well, and I might also create a tutorial on how to use these especially in creating custom audiences, but for now, while I am still at the learning stage, capturing audiences via product tags and categories is already enough for me.
PixelYoursite Pro version is currently sold for $89, but when I bought it, I chose the bundle with the Product Catalog Feed because I will be needing the other plugin to create Dynamic Product Ads in facebook which I will use mainly for my e-commerce site, anyway, the bundle only costs $99, and aside from that, the vendor gives out some nice discounts and because of this, I was able to buy the plugins with a 25% off, so all in all, I was able to acquire the bundle for only $74.25 (try the code woopro101 for the 25% if it’s still working) which is actually a pretty good deal.
So at this point, you may ask what can I really say to the PixelYourSite plugin? Well, to summarize, I strongly believe that the PixelYourSite plugin would be a very useful tool and a great investment if you meet these two criteria: first is if you have a wordpress blog or a woocommerce site and the second is if you are primarily using facebook ads for promotion, I say this because the plugin has the capability to harness the facebook pixel’s ability in capturing laser targeted, niche specific audience, and it can be done by the plugin with less exerted effort on your side. Also, just a friendly reminder, if you are just into blogging, I would recommend on just using the free version because in my experience, I believe the free version’s features are already enough to do the job, however if you are running an ecommerce site, specifically woocommerce, I would really suggest that you upgrade to the pro version because it will be really useful in segregating your store audiences based on your product categories and tags, plus some more advanced stuffs like dynamic events, and if I have not stressed this message enough, I would say again that these kind of audience segregation is really important so you will be able to promote relevant products on specific audiences, especially if you’re running a general niche store.
Snapshot Comparison: Free vs Pro
I just want to give you a brief look on the pixel data parameters from a free version versus a pro version of the PixelYourSite plugin. This is just taken recently from my blog, and to show the pixel activity, you will need to install the Google Chrome Facebook Pixel Helper extension. As you can see, additional parameters such as traffic source and tags are present in the pro version, and as a matter of fact, you can still add more parameters, its just that I still have yet to learn it, especially the dynamic events, but I believe that these parameters would suffice for the meantime.
I guess that wraps up my review, and in case you are convinced enough and would like to try and unlock the pro version of the plugin to experience it’s more powerful features to harness the facebook pixel, just click the orange button below. Also, the vendor provides a 180-day money back guarantee, so in case something goes wrong and their support is unable to address your issues, just request for a refund and you will get your money back with no questions asked.
How about you, what can you say about the PixelYourSite plugin? Share your thoughts in the comments section below